It is now just over 3 months since I started actively trading as Find me the Leads Ltd.  I thought I would take some time to reflect upon what I have learnt so far.

Know your strengths

I am very clear about what my strengths are and have built my business around them.  Doing what you love and are good at every day is really empowering and provides clarity when delivering your “Elevator pitch” and winning new business.  If you haven’t done so already, I urge you to complete the Gallup Strengths Finder, it’s truly enlightening!

Access to free resources

I have been blown away by the quality and professionalism of the training and development I have received from a number of local organisations completely FREE OF CHARGE!!  The Digital Growth Programme managed by East Midlands Chamber.  NBV Enterprise Solutions for startup support and 1-2-1 mentoring.  My Economic Growth Officer at Newark and Sherwood Council for pointing me in the right direction.  Google Digital Garage for advice on how to get noticed on Google.

Networking or Notworking?

Networking is key to building a business and expanding your contact base.  I have been to LOADS of networking events over the past 3 months, all at different times of the day.  What I have learnt about  networking is that you get out of it what you put in.  It is important to set clear objectives to get the most out of each event.  Networking is definitely not a quick fix to expand your customer base and win new clients, the most success I have had so far has been from events I have attended on more than one occasion. Find an event that you like and stick with it!

Optimistic, realistic or pessimistic?

It is really important to maintain an element of all 3.  An optimistic outlook will enable you to sell yourself and your services and win other people over.  Being realistic enables you to set goals and objectives which are achievable and being pessimistic ensures you continue to ask the question “what if” and put procedures in place to overcome obstacles and setbacks.

We all have dreams

“But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline and effort.”  The words of Jesse Owens not Leisa Pickles. Come back in 3 months to find out what I’ve learnt 6 months in to my journey. Thanks for listening Leisa